Kamila Lipska
I architect growth systems from strategy through execution - designing blueprints, building infrastructure, and optimizing performance based on data. From strategy to live system in weeks, not months. I don't just plan - I ship, measure, and iterate.
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I'm Kamila Lipska, a full-stack growth architect with 15+ years of experience in SaaS, Web3, and digital ecosystems. I bridge strategy and engineering with full-stack technical fluency, designing scalable marketing infrastructures that connect strategy with implementation. I don't just plan, I ship, measure, and iterate, enabling high-velocity growth for companies navigating complexity, fragmentation, or rapid expansion.
From marketing data pipelines to automation architecture, attribution modeling to GTM strategy, I don't just identify gaps, I build the systems that fix them for good. CEOs and CMOs trust me when they need a senior operator who can move fast, solve without hand-holding, and lead complex initiatives across brands, teams, or toolsets.
I'm not your typical marketer. I'm a systems thinker who sees the bigger picture and builds infrastructure that scales.
If it doesn't generate impact or unlock leverage, it doesn't belong in the system. I don't just optimize what's broken, I design systems that don't break. Every component I build is engineered for durability, scalability, and measurable business outcomes.
I'm a hybrid operator, strategic enough to architect the entire growth stack, technical enough to implement it without friction. My value lies in building order out of chaos: aligning data, automation, paid and organic, attribution, and CRM into one high-performing machine.
If it doesn't generate impact or unlock leverage, it doesn't belong in the system. I don't just optimize what's broken, I design systems that don't break. Every component I build is engineered for durability, scalability, and measurable business outcomes.
I don't just strategize, I execute, optimize, and scale systems that drive real business outcomes. From data infrastructure to acquisition to lifecycle automation, I bring structure to chaos, clarity to metrics, and performance to every growth layer. My approach combines technical depth with strategic thinking to build robust, scalable systems that deliver measurable results.
GA4, PostHog, Segment, GTM, Keitaro
Google Ads, Meta, LinkedIn, Crypto Networks
Technical SEO, Content Strategy, Search Console
HubSpot, Customer.io, Zapier, VWO
Crypto Ads, Developer Acquisition, Token Adoption
A/B Testing, UX Analysis, Funnel Optimization
AI Systems, Automation Architecture, Intelligent Workflows
Site Architecture, Core Web Vitals, Technical Audits
Data Pipelines, Business Intelligence, Automated Reporting
I architect end-to-end lifecycle strategies, then build and optimize the systems that execute them. These aren't isolated services, they're interconnected infrastructures that align data, automation, and acquisition with your business model. Each system is built with precision, tested for performance, and optimized for long-term scalability.
I architect full-funnel tracking systems that give you clean, real-time visibility into performance, attribution, and revenue outcomes. From server-side pipelines to multi-touch models, I eliminate data blind spots and fix attribution at the source.
I build SEO infrastructures that go far beyond rankings, aligning technical foundations, content systems, and structured data to drive sustainable, compounding growth. My work turns organic traffic into a predictable acquisition channel.
I build scalable paid acquisition systems that align strategy, segmentation, and attribution from the first click to final conversion. My approach blends precision audience targeting, channel-specific creative logic, and performance-focused tracking.
I build lifecycle systems that combine CRM logic, marketing automation, and sales enablement into one seamless growth engine. My work transforms scattered tools and workflows into fully integrated systems that react to user behavior.
I design conversion systems that turn behavioral data into growth levers, combining experimentation, analytics, and journey-level insight to drive measurable improvements across key funnels. I don't guess what works, I validate, refine, and scale it.
I architect and build SaaS solutions using AI-powered development tools, no-code platforms, and logic-based automation. From concept to launch, I design products that solve real growth problems - turning strategic insights into functioning software that drives measurable business outcomes.
I don't guess, I diagnose, test, and optimize based on data. Every strategic decision is backed by behavioral analysis, funnel diagnostics, and predictive modeling. I bridge strategy and engineering with full-stack technical fluency, turning insights into actionable systems.
I design acquisition systems built for the complexity of Web3, aligning paid channels, search intent, onboarding, and developer traction into compliant, performance-driven funnels. Whether it's driving token adoption or structuring user journeys across L2s, dApps, or security ecosystems.
I architect full-funnel tracking systems that give you clean, real-time visibility into performance, attribution, and revenue outcomes. From server-side pipelines to multi-touch models, I eliminate data blind spots and fix attribution at the source.
I build SEO infrastructures that go far beyond rankings, aligning technical foundations, content systems, and structured data to drive sustainable, compounding growth. My work turns organic traffic into a predictable acquisition channel.
I build scalable paid acquisition systems that align strategy, segmentation, and attribution from the first click to final conversion. My approach blends precision audience targeting, channel-specific creative logic, and performance-focused tracking.
I build lifecycle systems that combine CRM logic, marketing automation, and sales enablement into one seamless growth engine. My work transforms scattered tools and workflows into fully integrated systems that react to user behavior.
I design conversion systems that turn behavioral data into growth levers, combining experimentation, analytics, and journey-level insight to drive measurable improvements across key funnels. I don't guess what works, I validate, refine, and scale it.
I architect and build SaaS solutions using AI-powered development tools, no-code platforms, and logic-based automation. From concept to launch, I design products that solve real growth problems - turning strategic insights into functioning software that drives measurable business outcomes.
I don't guess, I diagnose, test, and optimize based on data. Every strategic decision is backed by behavioral analysis, funnel diagnostics, and predictive modeling. I bridge strategy and engineering with full-stack technical fluency, turning insights into actionable systems.
I design acquisition systems built for the complexity of Web3, aligning paid channels, search intent, onboarding, and developer traction into compliant, performance-driven funnels. Whether it's driving token adoption or structuring user journeys across L2s, dApps, or security ecosystems.
The platforms I use to architect scalable growth systems. While these are some of the most recognized tools in analytics, automation, acquisition, and optimization, my real strength lies in how I connect them.
What CEOs and founders say about working with me
"Kamila is one of the most exceptional individuals I've ever met. I've been working with her on the affiliate marketing program and was impressed by her drive, knowledge and new ideas. She is not only online marketing professional but also easy going and fun person. She is skilful in many areas of online marketing, but what makes her stand out is her constant development and working ethic. I would have no hesitation recommending her to any prospective company who wants an intelligent, dedicated and focused marketer to bring them superb results."
"Kamila is excellent and really lovely to work with. She pitched a clear and targeted strategy and picked up the paid media activity for bedsonboard.com amazingly quickly, minimising and handover/down time. She was quick to offer a strategy for any new idea I threw at her and of course lived by a test first philosophy that I respected. I'd recommend Kamila for any brands looking for clear, focused and highly engaged growth marketing."
"Working with Kamila and her team has been great from the start. Kamila works very independent and proactive which is exactly what we were looking for. We were able to outsource the online growth aspect fully to her and she's following up on every required task whilst keeping us updated. Working with her feels like she's part of our team and she is great at building a connection with our employees. We're extremely happy with the achieved growth so far and we cannot wait to see the next results!"
A selection of my blog posts, written under Crypto Mum, where I simplify complex marketing, tech, and crypto concepts for non-technical audiences. This blog is where I break down high-level strategies into clear, practical insights, making advanced topics accessible without losing depth.
At 40, I've learned that impatience isn't always a vice, sometimes it's the fuel that drives breakthrough innovation. While I've been watching Web3 opportunities in the US unfold at what feels like glacial pace, I decided to channel that restless energy into something tangible.
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Read MoreHubSpot feels like the Apple of B2B platforms, but not in a good way. Closed, controlling, and beautifully packaged, until you try doing real work. Built for sales, marketed to marketers, and priced for finance departments, it promises a unified go-to-market engine.
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Read MoreWhat I learned building signal integrity across stacks when no one else would prioritize it. Attribution was failing because the stack was fragmented, and dev didn't care. We weren't missing tools. We had GA4, Segment, Webflow, GTM, and Zapier.
Read MoreLet's build something together
Ready to turn your growth challenges into scalable systems? Let's discuss how I can help architect your next breakthrough.